Social Media

Shopping on Instagram

Instagram Shop-able feed

Did you see it too? Us Kiwis have been patiently waiting whilst our overseas businesses have been using it for months already. But, the wait is over! The Instagram shop function is finally available in New Zealand and us at Marketing Fuel are so excited! What is the Instagram shop function? The Instagram shop function…

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Social Media Management – let us look after it!

As a business owner you are faced on a daily basis with lots of different, new and demanding challenges. On top of that you are meant to post engaging content on Facebook, Tweet, or post on Instagram? It can be a lot! Too much for most. Social Media started as a fun way to stay…

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Why ‘Followers’ or ‘Likes’ don’t equal success

Its almost two decades since the dawn of social media marketing and still to this day it is hard to measure the return of investment (ROI) of your daily social media efforts. There are so many intangible factors that are hard to put into figures such as SEO improvements due to consistent posting, the increase…

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What to post next?

It can be hard having to keep up your social media account with fun, relatable and engaging content. Trust me I struggle with this almost everyday. Managing your business + social media can be overwhelming and quite often you find yourself staring at the screen thinking “What the heck should I post next?”. There is…

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Instagram is changing to a new layout

If you are a little OCD, and I think everyone who wants to make their Instagram feed visually pleasing has a slight tendency to perfectionism, you won’t be all that excited to hear that Instagram is changing its iconic 3×3 layout to a 4×4 layout. The app’s developers have reportedly been testing a 4 x…

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Facebook Advertising – why you should be doing it!

Over the past few years social media has exponentially grown into an incredibly important marketing channel. Whether you are for or against, Facebook facts don’t lie. Well over half of all Kiwis use Facebook – 1.2 million users are active on Facebook which makes it the most popular social media channel to date. Businesses have…

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