Facebook Advertising – why you should be doing it!

Over the past few years social media has exponentially grown into an incredibly important marketing channel.

Whether you are for or against, Facebook facts don’t lie.

Well over half of all Kiwis use Facebook – 1.2 million users are active on Facebook which makes it the most popular social media channel to date.

Businesses have realised this potential and therefore there are over 65 million businesses pages on Facebook and 5 million of these advertise actively. (source Facebook)

If your business is not already on Facebook – you are not too late to jump on the bad wagon! Facebook Advertising is continuously evolving which means new advertising opportunities for you plus there is growth in terms of new Facebook users too.

Here are 3 reasons why your business needs to be on Facebook:

1. This is where your customers are

Kiwis check their Facebook on average 14 times a day. Halfway through 2016, Facebook claimed their average user – worldwide – spent 50 minutes a day on the site.
Reaching your perfect audience is easy as Facebook target audiences are highly customisable. We can help you target people based on their age, interests, demographics, location, last action on your website (re-targeting) and much more.

2. Facebook Advertising is highly effective

According to an eMarketer study, 96% of social media marketers consider Facebook the most effective social media advertising platform.
People trust social media more than website content or other non-digital content.

3. Fast results & suited for any budget

You don’t need to get a loan out from the bank to advertise on Facebook. A couple of hundred dollars can get you started and the best thing is that results from your marketing efforts are almost instant. You can run your ads for as little as a day or on an ongoing basis all year around.

If you are interested in learning more about Facebook Advertising and our available Facebook Advertising packages then get in touch with us today.

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